About

In this blog I share my thoughts on data, insights, analytics, work life, networking and related things. Here’s my introduction on LinkedIn:

Every organisation collects data—about customers, operations, and performance. I help make sense of that data, turning it into clear, actionable insights that drive better decisions and real impact.

I’m passionate about communicating insights effectively—whether to frontline teams, senior management, or board members. With a strong background in measuring customer behaviour and business performance, I specialise in defining KPIs, visualising data, and embedding a data-driven mindset across organisations. My experience spans both B2B and B2C environments, helping teams understand, apply, and benefit from data-driven insights.

Beyond analysis, I love sharing knowledge—through teaching, mentoring, or public speaking. I thrive in collaborative networks, always eager to learn from others and contribute to the broader community.

Fluent in English, Swedish, and Finnish, I also speak Spanish and French well enough to participate actively in discussions. I have a basic understanding of German and Russian. My approach is both analytical and solution-focused, with a can-do attitude and a practical mindset—always looking for new ways to solve challenges and create value.